Blog

June 13th, 2012

Promotion. To small businesses this means spreading the word and driving interest about products, services or the company itself. Traditionally this was done by placing ads in local newspapers and on the radio, tv or the Internet. Facebook has changed all that and is now one of the top ways to promote. A new feature has been added that makes it even easier to run a promotion campaign on Facebook.

The feature is called “Promote” and aims to give businesses a way to increase the reach of their posts. Think of it as a simplification process: instead of having to go through the ad dashboard to create an ad, it can now be done with one click.

The idea behind the promote button is to turn posts on your Page into ads that show up on a user’s News Feed - the area where posts are viewed - instead of in the ad bar, which is located on the right hand side of the page. This will, in theory, help your promotion or information reach more users while making marketing and advertising easier.

When you create a post, you can press the Promote button, located at the bottom of the post window. A pop-up window will appear giving you options. As this is a form of paid advertising, you pay to reach a guaranteed number of users. When you enter an amount to pay, (USD 5.00 is the lowest amount), you’ll be given the approximate number of fans the post will reach. You’ll also be able to target demographically and geographically. The post will be promoted for three days.

Once the promotion campaign has started, you’ll be able to view how effective the promotion is by going to your Page timeline and hovering over the numbers at the bottom of the promoted post. You’ll also be able to see how many users the post has reached, and how they viewed it. A useful tool to tell if the Promote feature is actually working.

At this time, the Promote feature is available for Page owners located in the US with more than 400 followers, and should be rolled out to all Page owners in the near future. If you’d like to learn more about the Promote feature, or other ways you can utilize Facebook as a marketing tool, please contact us.

Published with permission from TechAdvisory.org. Source.

Topic Facebook
May 21st, 2012

What’s the most visited website? If you said catvideos.com aka YouTube, you’re close. Facebook was actually the most visited website in 2011, not really shocking when you think about all the people and businesses that use it. One of the underutilized features of Facebook, Groups, now gives members the ability to upload files to share with others in the group.

With the update, there’ll be a new files tab added to a group’s page. Members will be able to upload and share files with all members in the group. When you click on the publication box, you’ll now have the option of uploading a file to share with the group. You’ll be able to upload files up to a maximum of 25 megabytes in size. The majority of file types can be uploaded, however, music files won’t be allowed.

Groups can currently create and edit documents within the Group page, although these documents can’t be exported to a word processor or be printed. The new feature covers this hole but does not allow online editing at this time. To edit a file, users will have to download it to edit it and reupload it when they’re done. The edited file won’t replace the old version, allowing for reversal of changes if need be.

Will Facebook be the death of cloud collaboration services like Dropbox? It’s too early to tell, but, it does provide Facebook users with an enclosed sharing solution that all users will have access to. If you’d like to learn more about ways you can use Facebook in your organization, please contact us.

Published with permission from TechAdvisory.org. Source.

Topic Facebook
May 2nd, 2012

Everyone has the right to privacy and most are willing to go to great lengths to keep their information private. When it comes to the Internet however, many of us seem to be freer with our private details. Companies have been taking advantage of this and have been using the Internet to research applicants who apply for jobs. A few companies have gone a step too far, much to the indignation of job seekers.

News agencies have been carrying stories about companies that have been asking job applicants for their Facebook logins and passwords before or during an interview. This is a slightly unsettling trend when observed from the job interviewee viewpoint.

It’s become a common practice of employers to look at the social profiles of potential employees to get to know the job seeker on a more personal level. Users have responded by ensuring that their profiles are private, much to the chagrin of would-be snoopers. So what have companies done? Some have started asking potential employees for access to their social media usernames and passwords. This new practice has the masses wondering, “Is this legal and am I protected?”

Currently there are no laws (in the US) that state that it’s illegal for employers to ask employees, potential or otherwise, for their social network usernames and passwords. There are however lawmakers in California, Maryland and Illinois who have introduced legislation that will bar companies from asking for account information. But this is by no means law yet.

Facebook has weighed in on this as well, “This practice [asking for passwords] undermines the privacy expectations and the security of both the user and the user’s friends. It also potentially exposes the employer who seeks this access to unanticipated legal liability.”

What Facebook means by this is that if a company does check into a potential employee, sees they are part of a protected group e.g., LGBT, and does not hire a person on those grounds the company could face claims of discrimination. Beyond that, Facebook also pointed out that giving out or soliciting passwords to your or another user’s account is a breach of Facebook’s Statement of Rights and Responsibilities.

According to most articles, this is a fiasco. But if you look at it from an HR point of view, you want to know that the person sitting across from you really is who they say they are. You are protecting your interests as much as the interviewee is protecting their privacy. Short of asking people for their passwords there are five legal actions you can take to find out more about an interviewee.

  • Basic Internet search: Your results may return hits for other people with the same name. To get around this, narrow the search by adding an email address, phone number or address.
  • Facebook: It’s perfectly fine to use Facebook to search for a job seeker’s profile and do a little social snooping. Don’t forget, there are other social media sites out there, LinkedIn is a particularly good source for discovering a person’s work history. A big boon of Linkedin is that users tend to be free with their work related information on this site.
  • Conduct background checks: It’s a good idea to conduct checks, especially if you work with money or other high value items. If you don’t have time to conduct checks, there are companies that will conduct checks for you. It’s important to be aware of the law regarding background checks in your region.
  • Ask for, and check references: Companies just don’t do this anymore. It only takes a few minutes to call or email each reference provided. If you call the referrers and ask the right questions, you could learn a lot more about the applicant this way.
  • Prepare ahead of time: We are all busy, but it’s important that you look over a resume before the interview. Pay close attention to employment history and take note of gaps in employment or short stints (less than one year) at companies.
You will be able to find just as much information about a person by using legal means to research as compared with asking for their social media accounts. If you would like to learn more about Facebook or other social media sites let us know.
Published with permission from TechAdvisory.org. Source.

Topic Facebook